Meet Andrea, the young, energetic marketing coordinator that you just hired to work at your hypothetical (or real) wealth management firm. She’s your first hire in marketing, and this is her first job out of college. As a leader, there are many ways you can build even the youngest and freshest marketer that you hire to succeed, but if you want to drum up new business, leaving her in the dark is not an option.
Everyone understands that marketing inspires the right people people to see the products and services your company offers. Your ideal candidate for marketing at a small business should be prepared to take on website design, SEO, local marketing, social media, brand development, community outreach and campaigns (both organic and paid) that drive new prospects in and fill the funnel for the future.
Search Engine Optimization (SEO) changes constantly, with new developments on the horizon at any given moment. This offers quite the predicament for business owners who utilize SEO as part of their marketing strategies. Continue reading for easy-to-digest education on the 10 most important elements of SEO this year in order from the oldest to newest trends.
The numbers are in and we're not surprised — but you might be. With the boom in affordable devices and connectivity, web audiences are growing right alongside television audiences who enjoy bigger screens and more programming. The assumption might be that these digital audiences are growing at the expense of magazine audiences, however, this couldn't be further from the truth.
Magazine readership continues to enjoy year-over-year growth, and magazine advertising continues to prove itself more effective at boosting brand awareness and trust, as well as persuading more people to take an interest in and purchase products and services. What's more, magazine advertising is now one of the best ways to boost the effectiveness of your other efforts. In other words, if you want the best returns on all your advertising investments, then adding magazines to your media mix is a must. Not convinced? Take a look at these ten print advertising statistics from the 2016-2017 Magazine Media Factbook.
Today's advertisers have a host of choices to consider when it comes to choosing how to divvy up the advertising budget. Digital outlets like live video and social platforms are the exciting newcomer to the game and tried-and-true channels like magazine and newspaper advertising continue to drive results. With the rise of smartphone usage, digital advertising has its allure: it is hip, contemporary and relatively inexpensive. On the other hand, magazine advertising benefits often outweigh these newer avenues, particularly in the area of building consumer trust.
Companies may be investing more in digital advertising, but modern businesses know that combining print and digital advertising — creating a true cross-channel advertising plan that leverages the strengths of both — is the key to success.